The Nintendo Wii is once again proving to be a
hot seller this holiday season.
The video game console was the most popular
product on Black Friday, according to
PriceGrabber. The Wii also led the way as the
most searched-for product on eBay, followed by
Wii Fit.
PriceGrabber maintains that discounts on popular
electronics contributed to a jump in online sales.
"Prior to the Black Friday weekend, 71 percent of
shoppers intended to spend less money this
holiday season compared to last year and 66
percent planned to give practical gifts," said
Ron LaPierre, president of
PriceGrabber.com. "Thanksgiving and Black Friday
traffic shows that value drives consumer
spending. Consumers are responding to aggressive
promotions and price drops on popular
electronics."
However, Bill Martin, co-founder of retail
industry research ShopperTrak, warns that while
the positive start to the season proves a
willingness to spend, the markdowns will not last
forever.
"While this is an encouraging start for
retailers, there's no guarantee these deep
discounts will continue after Black Friday
weekend, which could slow spending," Martin said
in a statement. "Additionally, consumers have
just 27 days to shop this year as opposed to 32
in 2007, which may catch some procrastinating
consumers off guard, leading to lower sales
levels."
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