The Nikkei Marketing Journal’s Nikkei Trendy publication has revealed its list of “Best 30” consumer hits in Japan.
In 2006, Nintendo took top honors with the DS. This year, the Wii outshined the rest, taking Trendy’s top spot. The Wii has far surpassed the PlayStation 3 and Xbox 360 in Japanese sales, and the magazine proclaims that it has “completely changed the way video game machines are used in the home.”
Coming in at a close second was the popular Billy’s Boot Camp aerobics regimen DVDs, which has sold more one million copies in Japan. Sharing of videos on the Web on sites like YouTube ranked third.
Other top honors on the list included Crocs shoes, which has sold more than 2.8 million pairs. AXE fragrance series for men, which has sold more than 6.5 million bottles, took eight place.
As for food in Japan, Krispy Kreme doughnuts took ninth place. A four-patty variation of the Big Mac, McDonald’s Mega Mac, which has sold over 20 million, came in at number 26.
Trendy predicts cell phones gadgets, portable deodorant sprays, and Beijing Olympics products to hit the list next year.
