The decision made by Xbox head Don Mattrick to pull a teaser trailer for Bungie’s new Halo project out of Microsoft’s E3 press conference was reportedly done to prevent the game from overshadowing titles developed by Microsoft Game Studios.
“The Microsoft executive that was in charge of their show at E3 is Don Mattrick and apparently there is some possible drama going on behind their evolving relationship with the now independent Bungie,” Jacob Metcalf said. “The only person above Don Mattrick in Xbox is Robbie Bach then the chain of command goes to Steve Ballmer and the board of directors. Don ordered the new Bungie Halo game to be cut from the E3 briefing at the last moment and essentially gag ordered Bungie from showing the game off that week.”
“Don didn’t want a non-Microsoft studio game to overshadow all of the Microsoft Studio developed games. He then went on to make a little quip about having an E3 briefing that was not all about Halo.”
“This is sort of like inviting someone to the prom and leaving them at home at the last minute while they can’t get another date,” he said.
